 |
| Jennie from Blackpink |
Introduction
context: Important points>>
·
K-pop, what a revaluation word,
it takes over the world communities regardless of their color, standards, and
religion.
·
The brands like Celine, Mac,
Samsung, Kira, etc., are collaborating with K-pop idols to increase their sales.
·
Fans feel that K-pop gives fans
a space to belong and relate to.( Diab,2020,para.21).
·
Fans can buy everything that is
promoted by their idols.
K-pop the Global Phenomenon
The success of K-pop into
western culture
·
The pop music industry has begun way before K-pop, but Korea
music was also rich in its music long ago, and they had developed unique music. Still, in the nineteen’s due to western influence South Korean music,c the industry changed a lot and adopted new instruments,
which have made their music so
catchy. ( James Russell,2014,p.18)
o K-pop overcame language barriers by becoming more urgent,
up-tempo, and visual. Great choreography and polished videos made the genre
perfect for international distribution on upstart streaming platform YouTube
(launched in 2005), which craved professionally generated content, which leads
them to take over global audience. (Patrik,2020,p.42)
Foreign fandom support
·
Fans from other countries are so impressed by the K-pop stars
that they organize the promotional campaign for their favorite stars on
their own. Now K-pop is a multi-billion-dollar industry that contributes to a constant surge in tourism
and increased appeal to South Korean products. ( James
Russell,2014,p.19).
 |
| Lisa from Blackpink |
o
Chinese fans will surprise their idol Lisa by holding light shows and playing birthday videos
on LED screens of tall buildings in many cities in China and overseas to
celebrate her birthday on Friday. (Qian,2020, para.1).
Influence on the sales
Emotional attachment for
idols
·
Fans are so obsessed with their favorite idol
that they can do everything that was asked by their idol to buying, according to the online survey, A total of 283 responses were collected
among which respondents spent less than 100,000 won, 33.1% spent 100,000 won or
more but less than 300,000 won and 13.5% of them spent 300,000 won or more but
less than 500,000 won, which is pretty big amounts that are being spent by the
people on their idols. ( Lee, 2018,p.7).
o This expansion of idols’ fan bases has also influenced the area of
fandom activities. With the increased number of fans in their 20s with
purchasing power participating in fandom activities, it has become quite
natural for fans to make donations to charity under the fan community name or
the name of the celebrity they are supporting, engage in social activities with
the celebrity, and make a “tribute” to the star on special occasions, such as
their birthday or debut anniversary. (Lee, 2018,p.4)
Business strategies of big
K-pop companies
·
The main difference between K-Pop and the rest
of the music industry is talent management. Companies look for kids as young as nine or 10 to groom into stars' next generation in the K-Pop model. K-Pop companies source artistic talent all
around the world. (Oh,& Rhee,2016,para.3)
o K-Pop
companies have taken steps to better serve their target audiences. K-Pop entertainment companies demonstrate how to
innovate business models by changing the fundamental assumptions of existing
ones. Rather than find ready-made talent, K-Pop companies manufacture it. (Oh, & Rhee,2016,
para.7)
Future of K-pop
Expectation from this
industry
·
After nearly twenty years, K-pop has shown its
ability to endure, constantly evolving to absorb new music forms and trends.
And with more K-pop bands than ever coming out of Korea’s music labels, big and
small, there’s no doubt that K-pop will endure for years to come. (Russell,
Mark James,2014, p.125)
Russell, Mark James. K-POP Now! The Korean Music
Revolution, Tuttle Publishing, 2014. ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/conestogac/detail.action?docID=1634696.
·
David park” Korea’s music industry has been the epicenter of new cultural trends and music for many
years, and we need to embed even further into this unique market,
forging closer relationships with even more artists and labels and connecting
them with fans across the globe.”(Amos, 2021, p.2)
Conclusion
The K-pop industry has the
biggest influence on the globe. As their marketing strategies are great and
their relation to their fans leads them to support from their fans to
sell the products of sponsors.
Global
impact of K-pop>>>
·
big fandoms from other countries
· A revolutionary style of music
Influence on sales>>>>>
·
Strategies used by the K-pop companies
·
emotional attachment of fans for their idols
Future of K-pop>>>>
·
it is evident from now that the wave of K-pop is
on increasing rates.
·
According to the legends, this industry will grow
more in next years than ever before.
References
Diab, Aya.
"How K-pop became a global phenomenon." UWIRE Text, 8 Nov. 2020, p.
1. Gale Academic OneFile, https://go-gale-com.eztest.ocls.ca/ps/i.do?p=AONE&u=conestoga&id=GALE%7CA641234896&v=2.1&it=r&sid=ebsco
Russell,
Mark James. K-POP Now!: The Korean Music Revolution, Tuttle Publishing, 2014.
ProQuest Ebook Central, https://ebookcentral-proquest-com.eztest.ocls.ca/lib/conestogac/detail.action?docID=1634696.
Gong Qian,” Chinese
fans to give surprise celebration of Lisa’s birthday”,2020, https://www.globaltimes.cn/content/1183919.shtml
MI Young
Lee,” Purchasing Behavior of K-pop Idol Goods
Consumers
in Korea”.2018, http://www.koreascience.or.kr/article/JAKO201810063227704.pdf
Won-Yong Oh
and Mooweon Rhee, “K-Pop’s Global Success Didn’t Happen by Accident,” 2018, https://hbr.org/2016/11/k-pops-global-success-didnt-happen-by-accident
Madeleine
Amos, “Why the future of music is looking so bright in South Korea,” 2021, https://routenote.com/blog/why-the-future-of-music-is-looking-so-bright-in-south-korea/
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